ABOUT US
At Otter, we're not just marketers - we're your partners in growth. Curious? So are we! Let's build something that works.
​
Smart, Strategic, and Built for Growth.
At Otter Marketing, we help small to mid-sized businesses grow through smart brand strategy, targeted lead generation, and compelling content. As a boutique agency, we’re intentionally small—so we can be nimble, hands-on, and fully invested in every client we work with. Our solutions are never off-the-shelf. Everything we create is highly tailored to your goals, your audience, and the way your business works.
We believe great marketing should be both inspired and intentional. That’s why we blend creativity with strategic discipline— building brands, campaigns, and systems that don’t just look good, but get results. Whether you're launching something new, trying to reach a new audience, or finally making time to fine-tune your marketing efforts, we're here to help you move forward with clarity and confidence.
​
​
Services
Marketing Playbooks
Clear, actionable plans that align your team and guide consistent execution.
Email Marketing
Smart, segmented campaigns that nurture leads and drive engagement.
Business Development Consulting
Practical, strategic guidance to help you grow and scale with intention.
Brand Audits
A deep dive into your current brand to uncover what’s working, what’s not, and where the opportunity lies.
Brand & Marketing Strategy
Positioning, messaging, and planning built around your goals and target audience.
Lead Generation
Tactics that bring in qualified leads, from ads to landing pages to content that converts.
Colleen Cowette
Principal & Chief Strategist
Colleen Cowette is the Founder of Otter Marketing. Take one part journalist, three parts marketer, two parts strategist and mix well. Throw in a Harley Davidson motorcyle and a set of Ray-Bans and you’ve got Colleen. With over 20 years of experience in marketing and business development, Colleen has helped companies build brand awareness, craft compelling brand stories, and increase sales.
Her strong background in digital marketing brings leading edge strategy to clients and her background as a journalist helps her see the “story” in every marketing engagement.
Colleen has worked with national and local brands like Le Gourmet Chef, Life is Good, Robert Rothschild Farms, The Common Man Family of Restaurants, Plymouth State University and Northpoint Mortgage. She is able to scale down the same strategies and tactics used with larger companies to work with small business owners.​
